What are the options for using the Trademark?

Trademark development and creation can need substantial market investments, yet their potential is occasionally underestimated. If a business, whether a legal entity or an individual, has created a trademark, it may take into account the following uses:

• Investment in real estate for corporate capital. A person's (registered) trademark can be invested as an intangible asset in place of cash and property when starting a business or raising finance.
• Trademark licensing is the transfer of rights to affiliated or third parties in return for fees.
• Reducing taxation overall. It is worthwhile to think about registering a trademark in a country with a beneficial tax structure if a business is engaged on the global market.

In any of these scenarios, it could be required to estimate the brand or trademark's worth. It will be necessary for an independent valuer to provide a significant contribution. On the other side, if a trademark is sold, the business must demonstrate to the State Revenue Service that there was no tax evasion or a sale below market value.

Regulations that establish a trademark's worth:

The International ISO 10668 Standard, which was approved by the International Council for Valuation Standards (hence referred to as "the SVS"), is the most significant of the International Valuation Standards used to estimate the value of a trademark.

Both the ISO 10668 standard for "Brand valuation — Requirements for brand value in monetary terms" and the Latvian LVS 401 standard for "Property Evaluation" (hence referred to as "LVS 401") apply to brand valuation.

This is founded on global value norms. Since the LVS 401 is based on an SMS, both are equally appropriate and employ the same techniques. The market value of a trademark, according to SVS, is the anticipated sum for which the buyer and seller who are both interested in the mark at the time of valuation exchange assets or liabilities at the market price level, following the appropriate marketing efforts and where both parties act responsibly, prudently, and without coercive power.